Prove Pipeline, Not Just Clicks, for Every B2B Client
Purpose-built for B2B and lead gen agencies running paid media for SaaS, professional services, and enterprise clients. CPL by channel, pipeline-linked reporting, and white-label dashboards so you prove lead quality and justify budget.
Built for agencies managing:
SaaS and technology companies
Product-led and sales-led
Professional services firms
Consulting and advisory
B2B enterprise and consultancies
High-ticket and long cycle
Trusted by
The unique challenges of B2B and lead gen advertising
Attribution, lead quality, and pipeline reporting. Here's how we help.
Three Channels Claim the Same Lead
The problem
Lead came from a LinkedIn ad, nurtured by email, then converted on a Google search retargeting ad. Each platform claims 100% credit. Without a unified view, budget gets allocated to the channel that shouts loudest, not the one that closes.
How Alpomi helps
Unified attribution and cross-channel reporting. See CPL and lead volume by channel in one dashboard so you can compare LinkedIn, Google, and Meta and allocate budget to what actually drives pipeline.
In practice
- CPL by channel in one view
- Compare LinkedIn vs Google vs Meta
- Attribution model that reflects reality
CPL Doesn't Reflect Lead Quality
The problem
A Meta lead costs £40. A LinkedIn lead costs £350. Clients chase the lower CPL, pull LinkedIn budget, and watch qualified pipeline drop. Without quality-weighted reporting, you can't make the case for the channels that actually convert.
How Alpomi helps
Track CPL by channel alongside lead quality indicators. Connect ad spend to pipeline stages so you show clients that the higher-CPL channel drives better SQLs and demos. Justify LinkedIn's CPCs with data.
In practice
- CPL by channel with quality context
- Lead-to-demo and SQL conversion by source
- Pipeline value by acquisition channel
Clients Want Pipeline, Not Clicks
The problem
B2B clients don't care about CTR or impressions. They want to know how many qualified demos were booked and what that pipeline is worth. Reporting in platform metrics instead of business outcomes puts you on the defensive at every review.
How Alpomi helps
Pipeline-linked reporting: connect ad spend to leads, MQLs, and SQLs. White-label dashboards that show CPL, pipeline value, and lead-to-meeting rate so clients see business outcomes, not just ad metrics.
In practice
- Pipeline value and cost per SQL
- Lead-to-demo rate by channel
- Client-ready pipeline dashboards
Built for pipeline and lead quality reporting
CPL by channel, pipeline-linked reporting, and white-label dashboards so you prove value and justify budget.
Multi-Platform B2B Dashboard
Google Ads, LinkedIn, Meta in one view. CPL, lead volume, and spend by channel so you see the full picture.
- Google Ads, LinkedIn, Meta in one dashboard
- CPL and lead volume by channel
- Spend and conversion by platform
- Unified view for client reporting
- Switch between clients with one click
Show your SaaS client that LinkedIn drives 3x the SQLs of Meta at a higher CPL. Justify the spend with pipeline data in one report.
CPL and Lead Quality Tracking
CPL by channel, lead quality indicators, and volume vs quality split so you prove which channels deliver.
- CPL by channel (LinkedIn, Google, Meta)
- Lead quality indicators and scoring
- Volume vs quality by source
- MQL and SQL conversion by channel
- Cost per SQL and cost per demo
Compare CPL and SQL conversion rate across LinkedIn and Meta. Make the case for shifting budget to the channel that closes.
Pipeline-Linked Reporting
Connect ad spend to pipeline stages. Report on leads, MQLs, and SQLs so clients see business outcomes.
- Connect ad spend to pipeline stages
- Leads, MQLs, SQLs by acquisition channel
- Pipeline value and opportunity value
- Lead-to-demo and demo-to-close rates
- Time to SQL by channel
One monthly report that shows how much pipeline each channel generated. Clients see ROI in their language, not just CPL.
White-Label B2B Reports
Branded reports showing CPL, pipeline value, and lead-to-meeting rate. Client-ready in 5 minutes.
- Your agency logo and brand colours
- CPL, pipeline value, lead-to-meeting rate
- Channel comparison and attribution
- PDF export for board and stakeholder meetings
- Scheduled automated monthly reports
Generate pipeline and CPL reports for your B2B clients in 5 minutes. One format, your branding, delivered on schedule.
LinkedIn Campaign Visibility
Justify LinkedIn's high CPCs with lead quality data alongside Google and Meta. Show clients why LinkedIn earns its place.
- LinkedIn performance in the same view as Google and Meta
- CPL and lead quality from LinkedIn campaigns
- Compare LinkedIn vs other channels
- Lead gen form and message ad performance
- Account-based and sponsored content metrics
Client wants to cut LinkedIn spend. Show them that LinkedIn leads convert to SQL at 2x the rate of Meta. Data wins the conversation.
AI Optimisation for Lead Gen
AI identifies the channels and audiences generating highest-quality leads and recommends reallocation.
- Channel and audience performance analysis
- Lead quality and conversion recommendations
- Budget reallocation by channel
- Creative and targeting refresh alerts
- Scale optimisation without scaling headcount
AI flags that Google search drives more SQLs per pound than LinkedIn for one client. Recommend a rebalance and show expected pipeline impact.
B2B runs on 
LinkedIn Ads, search, and retargeting
LinkedIn Ads, 
Google Ads, 
Meta Ads. Track and report on every B2B channel in one dashboard.
Retargeting
- •Cross-platform retargeting
- •Website visitors
- •Engaged audiences
- •Account lists
Trusted by marketing leaders
"Alpomi enables me to visualise my ad campaign data all in one place, making it easier to compare the performance of ads on each platform so I can optimise my marketing strategy."
Andy Murrey
CEO & Founder, Meiyo
Why B2B and lead gen specialists choose Alpomi
Agencies that run paid media for SaaS and B2B need CPL by channel, pipeline-linked reporting, and white-label dashboards so you prove lead quality and justify budget.
CPL by channel, not just blended
See LinkedIn, Google, and Meta CPL in one view. Make the case for the channels that drive qualified pipeline, not just cheap leads.
Pipeline, not clicks
Connect ad spend to leads, MQLs, and SQLs. Report in business outcomes so clients see ROI in their language.
Justify LinkedIn's place
LinkedIn's CPCs are high. Show lead quality and SQL conversion alongside Google and Meta so clients understand why it earns its budget.
Reports clients actually use
White-label dashboards with CPL, pipeline value, and lead-to-meeting rate. Generate in minutes, deliver on schedule.
Scale without hiring
80% time savings on reporting and AI-driven optimisation. Grow your B2B roster without proportionally growing the team.
Built for multi-client B2B
Agency tier supports up to 10 clients with isolated data, portfolio analytics, and up to 25 users. One platform for your whole team.
Track the right metrics for B2B
Lead Generation
- CPL
- MQL volume
- SQL volume
- Form fill rate
- Lead velocity
Pipeline
- Pipeline value
- Cost per SQL
- Lead-to-demo rate
- Time to SQL
- Opportunity value
Channel Comparison
- CPL by channel
- LinkedIn vs Google vs Meta
- Attribution model
- Cross-channel overlap
Client Reporting
- Pipeline dashboard
- Campaign performance
- Budget pacing
- Lead quality trends
Explore other agency features
Alpomi's Agency tier includes all of these. See how they work together.
Ready to prove pipeline and stop reporting in clicks?
Book a demo and we'll show you CPL by channel, pipeline-linked reporting, and white-label dashboards, tailored to your agency.
Featured Articles
View all
Best Supermetrics Alternative for Agencies 2026
Compare Supermetrics alternatives for agencies: flat pricing, white-label reporting, and unified dashboards. No per-connector fees.
How to Reduce Client Reporting Time as a Marketing Agency
Cut client reporting from 2-3 days to hours. Practical steps: standardise templates, automate data collection, and leverage AI for insights.
Why Reporting Takes 2-4 Days Per Month Per Client (And How to Fix It)
Agency reporting takes 2-4 days per client per month. Here's how to cut it to under 5 hours with automation and white-label tools.