Prove ROI Across Every Service Line
and Protect Your Margins
Purpose-built for full-service agencies managing PPC, paid social, SEO, and content. Cross-channel dashboards, industry-specific templates, client health monitoring, and white-label reporting, so you prove value and stop scope creep from killing profit.
Built for agencies offering:
PPC & Paid Social
Google, Meta, TikTok, LinkedIn
SEO & Content
Organic and content performance
Web & CRO
Conversion and site performance
Trusted by
The unique challenges of full-service agencies
Multiple services and clients mean multiple reporting and margin traps. Here's how we help.
Proving ROI Across Every Service Line
The problem
The client pays one invoice for SEO, PPC, social, and content. They can't see how it all connects to revenue or leads, so they question every line item at renewal. Without one view, you're constantly defending value instead of demonstrating it.
How Alpomi helps
A cross-channel dashboard that shows how paid ads, organic traffic, and content drive leads and revenue in one view. One report that ties every service to outcomes, so renewals are about results, not trust alone.
In practice
- Single dashboard for paid, organic, and conversion metrics
- Connect ad spend and content to lead and revenue outcomes
- Client-ready view so they see the full picture
Different Clients Need Different Metrics
The problem
Your e-commerce client wants ROAS; your B2B client wants CPL; your SaaS client wants MQL-to-SQL. Building 10 bespoke reports in 10 formats takes days every month, and small changes trigger full rework.
How Alpomi helps
Industry-specific templates with custom KPI sets. Generate any client's report in minutes. Swap templates when they change verticals or add services so reporting scales with your roster.
In practice
- E-commerce, B2B, and SaaS report templates
- Custom KPI sets per client or vertical
- One platform, many report formats
Scope Creep Silently Kills Margins
The problem
25% uncontrolled scope growth can wipe 58% of project profit, turning £15k profit into £6k on a £50k project. Small adds in calls, extra revisions, unbilled hours. By the time you notice, the margin is gone.
How Alpomi helps
Client health monitoring flags over-servicing early. Team capacity and workload visibility show where billable hours are leaking. Spot scope creep before it wipes the margin and have the data to re-scope or reprice.
In practice
- Client health scores and engagement trends
- Team capacity and utilization visibility
- Early warning before projects go underwater
Built for cross-channel and multi-client agencies
Cross-channel dashboards, templates, client health, and white-label, so you prove value and protect margins.
Cross-Channel Performance Dashboard
One place for paid, organic, and conversion metrics. Show clients how every service line connects to outcomes.
- Paid ads (Google, Meta, TikTok) in one view
- Connect to leads, revenue, and conversions
- Cross-channel attribution and comparison
- Client-specific dashboards
- Real-time sync so numbers stay current
One monthly report that shows how PPC, social, and content all drove leads and revenue, so the client sees the full picture and renews.
Client-Specific Templates & Custom KPIs
E-commerce wants ROAS; B2B wants CPL; SaaS wants MQL-to-SQL. Templates and custom KPI sets so every client gets the right report without bespoke build each time.
- Industry templates (e-commerce, B2B, SaaS)
- Custom KPI sets per client
- Generate any client report in minutes
- Swap templates when clients change verticals
- Consistent structure, different metrics
Onboard a new B2B client with a template that already shows CPL, pipeline, and lead source. No starting from scratch.
Multi-Client Portfolio & Health Monitoring
Manage all clients from one dashboard. Health scores and engagement trends so you see at-risk accounts before they churn.
- Up to 10 clients (Agency tier) with isolated data
- Portfolio-wide performance view
- Client health scores and trend alerts
- Switch between clients with one click
- Aggregate reporting across the book
See which clients are engaged, which are drifting, and which need a conversation before they leave.
White-Label Branded Reports
Client-ready reports with your agency branding. One format, your logo, your colours, delivered on a schedule so you never scramble for report night.
- Your agency logo and brand colours
- Cross-channel and custom KPI views
- PDF export for board and stakeholder meetings
- Scheduled automated delivery
- No manual assembly or reformatting
Every client gets a branded monthly report on the same day, generated automatically, not built by hand.
Team Capacity & Billable Hour Visibility
See where time goes. Utilization and capacity views so you spot over-servicing and under-pricing before margins erode.
- Visibility into team workload by client
- Capacity and utilization indicators
- Early warning for scope creep
- Data to re-scope or reprice with confidence
- Fewer untracked hours eating profit
Notice that one client is taking 30% more hours than scoped. Have the data to have the conversation and protect margin.
AI Optimization Across Service Lines
AI recommendations for paid campaigns, budget allocation, and creative refresh, so every client gets proactive optimisation, not just reporting.
- Campaign and budget recommendations
- Creative and offer refresh alerts
- Channel reallocation suggestions
- Per-client optimisation insights
- Scale optimisation without scaling headcount
AI flags underperforming campaigns and suggests shifts, so you walk into client calls with a clear next-best action.
Full-service means paid, organic, and conversion
Google Ads, 
Meta Ads, 
TikTok Ads, 
LinkedIn Ads, and more. Track and report on every service line in one dashboard.
Paid Search
- •Google Ads
- •Bing
- •Search campaigns
- •Shopping and PMax
Paid Social
- •Meta Ads
- •TikTok
SEO & Organic
- •Organic traffic
- •Content performance
- •Rankings and visibility
- •Backlinks
CRO & Web
- •Conversion tracking
- •Landing pages
- •Funnels
- •Site performance
Trusted by marketing leaders
"Alpomi enables me to visualise my ad campaign data all in one place, making it easier to compare the performance of ads on each platform so I can optimise my marketing strategy."
Andy Murrey
CEO & Founder, Meiyo
Why full-service agencies choose Alpomi
Agencies that offer PPC, SEO, social, and content need one place to prove ROI, standardise reporting, and protect margins, without drowning in spreadsheets and scope creep.
One view for every service line
Paid, organic, and conversion in one dashboard. Show clients how PPC, SEO, and content work together instead of defending each line item in isolation.
Templates that scale
Industry-specific templates and custom KPIs. Generate the right report for each client in minutes (e-commerce ROAS, B2B CPL, or SaaS pipeline) without bespoke build every time.
Portfolio and health in one place
Multi-client dashboard with health scores and trends. See which accounts are thriving and which need attention before they churn.
Protect margins from scope creep
Visibility into team capacity and client usage. Spot over-servicing early and have the data to re-scope or reprice so 25% creep doesn't wipe 58% of profit.
Scale without proportionally scaling headcount
80% time savings on reporting and AI-driven optimisation. Grow your client roster and service mix without burning out the team.
White-label that looks like you
Every report carries your branding. Clients see one clear story, yours, instead of a patchwork of platform screenshots and exports.
Track the right metrics for full-service
Paid Channel Performance
- ROAS and CPA by channel
- Budget allocation
- Campaign performance
- Creative and audience insights
- Platform comparison
Organic & Content ROI
- Traffic and engagement
- Content performance
- Lead and conversion attribution
- SEO KPIs
- Content-to-revenue connection
Client Health & Retention
- Engagement scores
- Trend alerts
- At-risk indicators
- Retention and churn signals
- Revenue and usage trends
Team Efficiency
- Utilization and capacity
- Hours by client
- Scope vs delivery
- Billable hour visibility
- Workload distribution
Explore other agency features
Alpomi's Agency tier includes all of these. See how they work together.
Ready to prove ROI and protect your margins?
Book a demo and we'll show you cross-channel dashboards, client health monitoring, and white-label reporting, tailored to your agency.
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