Built for DTC & E-Commerce

Your Shopify Store Is Growing. Your Attribution Data Is Lying.

Unified attribution, product-level ROAS, and peak period visibility for DTC brands. One dashboard. Numbers that match your P&L.

Trusted by

Google for Startups
West Midlands Combined Authority
Innovate UK
Barclays Eagle Labs
University of Birmingham
AWS Startup Programs
Google for Startups
West Midlands Combined Authority
Innovate UK
Barclays Eagle Labs
University of Birmingham
AWS Startup Programs
81%
rely on flawed last-click attribution
Platforms over-claim ROAS by 40–70%
9–24h
per week on manual reporting
45% cite data fragmentation as a major problem
£226
average CAC in 2025, up 7% YoY
Privacy changes make it worse
40%
of traffic misattributed as Direct
Shopify and ad platform data never match
The problem

The attribution problem

Every platform claims the same sale. You can't optimise on that.

Meta says it drove the conversion. So does Google. So does TikTok. Last-click attribution gives one platform 100% credit while the others get nothing—and platform-reported ROAS is often 40–70% overstated. Your Shopify revenue is the truth; your ad platform numbers are not. Without unified attribution, you're making budget and creative decisions on fiction.

Meta AdsMeta Ads+Google AdsGoogle Ads+TikTok AdsTikTok Ads=One sale, three claims. We fix that.
Challenges we solve

Problem → Solution → In practice

Platform ROAS inflation

Problem: Meta, Google, and TikTok each claim the same sale. You can't optimise when every platform says it won.

Solution: Unified attribution so you see true ROAS per channel and shift budget where it actually converts.

One dashboard. One number. Your campaigns, not your agency's.

Shopify + ad platforms siloed

Problem: Revenue in Shopify. Spend in three ad platforms. No single view of product-level profitability.

Solution: Connect Shopify once. See sales, AOV, and product performance alongside ad spend and ROAS.

Product-level ROAS. Know which SKUs and creatives pay back.

Product-level profitability invisible

Problem: You know total ROAS. You don't know which products or campaigns are actually profitable.

Solution: Product-level performance: which products, ads, and channels drive margin, not just revenue.

Pause losers. Scale winners. Optimise with data, not gut.

Built for merchants

True ROAS. Product-level. Peak period.

Everything you need to run paid like a pro.

True ROAS Dashboard

Unified attribution across Shopify, Meta, Google, TikTok. One ROAS number you can trust.

  • Unified attribution model
  • Channel and campaign ROAS
  • Compare platform vs true ROAS
  • Budget allocation by real performance
See how it works

Shopify + Platform Unified View

Sales data and ad spend in one place. No more spreadsheets or mismatched numbers.

  • Shopify revenue sync
  • All ad platforms in one view
  • Revenue vs spend by channel
  • 40% Direct traffic myth solved
See how it works

Product-Level Performance

See which products and creatives drive margin. Optimise at SKU level, not just top-line.

  • Product-level ROAS
  • Creative and audience breakdown
  • AOV and CAC by segment
  • Inventory and campaign alignment
See how it works

Peak Period Tracking (BFCM / Christmas)

Campaign and ROAS visibility through BFCM, Christmas, Summer Sale, and product launches.

  • BFCM and sale event dashboards
  • Peak vs baseline comparison
  • Budget pacing during peaks
  • Your campaigns, your visibility
See how it works

Automated Reports

Scheduled reports for you and stakeholders. DTC metrics, ROAS, and product performance on autopilot.

  • Scheduled delivery
  • DTC-focused metrics
  • Export and share
  • No manual pull-together
See how it works

AI Budget Recommendations

AI suggests where to shift budget based on true ROAS and product performance.

  • Channel reallocation
  • Campaign-level suggestions
  • Peak-period pacing
  • Actionable, not generic
See how it works
Peak periods

Your campaigns, not your agency's

Full visibility through every sale event.

BFCM

Black Friday and Cyber Monday. Full visibility on spend, ROAS, and product performance so you don't overspend or under-invest.

Christmas

Peak trading period. Track campaigns and profitability in real time, not after the fact.

Summer Sale

Seasonal events with clear pacing and ROAS. Your campaigns, not your agency's.

Product Launch

New SKU or collection launch. See which channels and creatives drive sales from day one.

"Alpomi enables me to visualise my ad campaign data all in one place, making it easier to compare the performance of ads on each platform so I can optimise my marketing strategy."
Andy Murrey

Andy Murrey

CEO & Founder, Meiyo

Why DTC brands choose us

Why DTC brands choose Alpomi

True ROAS, not platform fiction

One attribution model. No more 40–70% over-claim. Optimise on numbers that match your Shopify.

Product-level clarity

Which products and ads are profitable. Pause losers, scale winners, improve AOV and CAC.

Peak period control

BFCM, Christmas, launches. Full visibility and pacing so you own the outcome.

Reports that match reality

Automated DTC reports. No more manual reconciliation or mismatched data.

AI that speaks DTC

Recommendations based on ROAS, AOV, and product performance. Built for merchants.

Your data, your decisions

Unified view you control. No more guessing which channel deserves the next £1k.

DTC metrics

Metrics that matter

True ROAS

Unified attribution across Shopify and all ad platforms. One number that matches your P&L.

Product-level ROAS

Which SKUs and creatives pay back. Optimise at product level, not just top-line.

CAC & AOV

CAC by channel and segment. AOV trends. Know your unit economics.

Peak period performance

BFCM, Christmas, launches. Compare peak vs baseline and pace budget in real time.

Ready for true ROAS?

Book a demo. We'll show you unified attribution, product-level performance, and peak period visibility—so your numbers match your P&L.