One view and one attribution story for multi-channel retail
Selling across your own site, marketplaces, and social commerce? Connect 
Shopify, 
Meta Ads, 
Google Ads, and 
TikTok Ads into one dashboard with consistent attribution across every channel.
Built for retailers selling across:
Marketplace plus DTC
Own site and Amazon combined
Multi-platform retailers
Shopify, marketplace, wholesale
Social commerce brands
TikTok Shop and own website
Trusted by
The unique complexity of multi-channel retail
Selling across more than one channel multiplies your data problem. Here is how Alpomi brings it back under control.
Revenue is split across systems, ads are not
The problem
Your Shopify store, Amazon seller account, and wholesale orders all live in separate systems. Your ad spend on Meta, Google, and TikTok touches all of them. You have no single view of what drives revenue where.
How Alpomi helps
Alpomi connects your ad platforms to your actual revenue sources. Pull Shopify, marketplace, and channel data into one view alongside your ad spend. One dashboard that shows where revenue really comes from.
In practice
- Ad spend vs revenue across all channels in one view
- See which platform drives Shopify vs marketplace sales
- Stop double-counting the same customer across channels
Attribution across channels is a guess
The problem
A customer sees your Meta ad, clicks your Google Shopping result, and then buys on Amazon. Every platform claims the sale. Your actual ROAS across the full funnel is invisible. Budget decisions are made on partial data.
How Alpomi helps
Cross-channel attribution modelling maps the customer journey across paid channels and sales channels. See which combination of touchpoints drives conversions and which channels are genuinely incremental.
In practice
- Cross-platform attribution across all ad channels
- Identify which channels are incremental vs overlapping
- True cost per order across the full multi-channel mix
Reporting for stakeholders takes hours
The problem
Building a weekly performance report means logging into Meta, Google, TikTok, Shopify, and your marketplace dashboard separately. Then formatting, reconciling, and building a deck. Hours every week, every time.
How Alpomi helps
Automated multi-channel reports pull from all your platforms and sales channels simultaneously. One reconciled report, scheduled to send automatically. No manual pulls, no formatting, no reconciliation work.
In practice
- Automated weekly reports across all channels
- Shopify and marketplace revenue reconciled automatically
- Stakeholder-ready format with no manual work
Built for retailers selling everywhere
Six capabilities that give multi-channel retailers the unified view they need to optimise across every channel. See the full e-commerce feature set.
Unified Multi-Channel Dashboard
One view that brings together all your ad platforms and all your sales channels. No tabs, no switching, no blind spots.
- Ad spend and revenue across every channel
- Shopify, marketplace, and retail in one view
- Switch between channel views in one click
- Blended and per-channel ROAS side by side
- Daily, weekly, and monthly performance trends
See your Meta spend against Shopify revenue, Amazon sales, and TikTok Shop all in one dashboard without opening four tabs.
Cross-Channel Attribution
Consistent attribution across every marketplace, your own site, and every paid channel. One ROAS story that ties to actual revenue.
- Attribution modelling across all ad platforms
- Revenue matched across Shopify and marketplaces
- Identify incremental vs overlapping channels
- See the real cost per order for each channel mix
- Remove double-counting between platforms
Finally answer the question: is Meta genuinely driving Shopify sales, or just claiming credit for customers who would have bought anyway?
Channel Performance Breakdown
Drill into performance by sales channel. Compare DTC vs marketplace vs wholesale and see which is most profitable to advertise to.
- ROAS by sales channel (own site, Amazon, wholesale)
- Ad spend efficiency per channel type
- Channel mix contribution to total revenue
- Identify your most profitable channel to scale
- See cannibalisation between channels
Discover that your Amazon ROAS is 2x your Shopify ROAS for the same product and reallocate budget accordingly.
Automated Multi-Channel Reports
Scheduled reports that pull from all your platforms and channels automatically. One report, every week, no manual work.
- Weekly reports auto-sent to your inbox
- All channels reconciled in one document
- Stakeholder-ready format out of the box
- Custom date ranges and channel filters
- PDF export or shareable link
Your Monday morning multi-channel report arrives in your inbox before you start work, reconciled across every platform and channel.
Budget Reallocation Intelligence
See exactly where your budget is working hardest across all channels and get AI recommendations on where to move spend.
- Channel-level ROAS comparison in one view
- AI-flagged reallocation opportunities
- Budget efficiency by platform and channel type
- Scenario modelling for budget shifts
- Historical performance to inform decisions
AI surfaces that shifting 20% of your Meta budget to Google Shopping would improve blended ROAS based on your last 90 days of data.
AI Recommendations for Multi-Channel
AI that reads your full multi-channel picture and tells you where to act. Budget moves, creative alerts, and scaling opportunities.
- Cross-channel budget optimisation recommendations
- Channel cannibalisation alerts
- Creative fatigue detection across all platforms
- Seasonal pattern recognition across your channel mix
- Anomaly detection when a channel performance shifts
AI notices your TikTok spend is cannibalising your Shopify direct traffic and recommends adjusting your attribution window.
Track performance across every sales channel
From Shopify DTC to marketplace, wholesale, and social commerce. One platform for the full multi-channel picture.
Own Website (DTC)
Shopify and direct e-commerce
- Shopify revenue reconciliation
- Ad-to-purchase attribution
- Conversion rate by traffic source
- Product-level ROAS on own site
Marketplace
Amazon, eBay, and other platforms
- Marketplace revenue vs ad spend
- Sponsored product ROAS
- Organic vs paid split on marketplaces
- Cross-marketplace performance
Wholesale and Retail
B2B and physical retail channels
- Retail partner revenue contribution
- Brand advertising vs sell-through
- Channel profitability comparison
- Wholesale vs DTC margin view
Social Commerce
TikTok Shop, Instagram, Pinterest
- TikTok Shop attribution
- Social commerce vs paid social ROAS
- Influencer-driven revenue tracking
- Platform-native vs redirected sales
Trusted by e-commerce leaders
"Alpomi enables me to visualise my ad campaign data all in one place, making it easier to compare the performance of ads on each platform so I can optimise my marketing strategy."
Andy Murrey
CEO & Founder, Meiyo
Why multi-channel retailers choose Alpomi
Selling across channels creates complexity. Alpomi turns that complexity into clarity so you can grow without losing visibility.
One view across all complexity
Multi-channel retail is complicated. Alpomi makes it simple by pulling every ad platform and every sales channel into one reconciled dashboard, so you always know the full picture.
Attribution that works across channels
A customer might see your Meta ad, search Google, and buy on Amazon. Alpomi maps those journeys so you know which channels are genuinely driving revenue and which are just claiming credit.
Budget decisions based on real data
With unified revenue and ad data, budget reallocation becomes data-driven. Move spend to the channels that actually drive margin, not just the ones that claim the most conversions.
Reports that reflect your whole business
A report that covers only one channel misses the point for multi-channel retailers. Alpomi builds automated reports that reflect your full revenue picture across every platform.
Hours back every week
No more logging into five platforms to build one report. Automated multi-channel reporting runs itself so you spend your time on optimisation, not data collection.
Scales with your channel mix
Adding a new marketplace or trying TikTok Shop? Alpomi connects new channels without rebuilding your reporting setup. Your dashboard grows with your channel strategy.
Track the right numbers for multi-channel retail
Revenue Attribution
- Blended ROAS across all channels
- Revenue by sales channel type
- Incremental revenue per channel
- Cross-channel attribution model
- Double-counting identified and removed
Channel Efficiency
- ROAS by channel (DTC, marketplace, social)
- Cost per order by channel type
- Budget efficiency per platform
- Channel cannibalisation rate
- Contribution margin by channel
Ad Platform Performance
- Spend vs revenue per platform
- Platform-specific ROAS
- Frequency and creative fatigue
- Campaign ROAS by sales channel
- AI-flagged reallocation opportunities
Reporting and Operations
- Automated report delivery
- Data freshness across channels
- Multi-channel reconciliation accuracy
- Stakeholder report format
- Historical trend comparison
Explore more e-commerce solutions
Running a single-brand Shopify store? See how Alpomi handles DTC and Shopify-focused brands.
Ready for one view across every channel?
Book a demo and we will show you unified multi-channel attribution and automated reporting tailored to your channel mix.
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