True ROAS and product-level performance
for Shopify brands
Single-brand DTC and Shopify Plus. Reconcile 
Shopify, 
Meta Ads, 
Google Ads, and 
TikTok Ads into one dashboard with numbers that match your P&L.
Built for:
Single-brand Shopify
DTC-first, own website
Shopify Plus brands
High-volume, multi-market
DTC subscription
Recurring revenue models
Trusted by
The problems every Shopify brand faces
Platform-reported ROAS that does not tie to revenue, invisible product profitability, and peak periods you manage blind. Here is how Alpomi solves each one.
Platform ROAS does not match your P&L
The problem
Meta says 4x, Google says 3.8x, TikTok says 5x. Your actual blended ROAS from Shopify tells a very different story. You cannot optimise on numbers that do not reconcile.
How Alpomi helps
Alpomi pulls revenue data directly from Shopify and matches it against spend across all platforms. One true ROAS number that ties to your real revenue. No more platform-reported fiction.
In practice
- One ROAS number reconciled to Shopify revenue
- See over-claim per platform at a glance
- Make budget decisions on data you can trust
Product-level profitability is invisible
The problem
You know your total ROAS. You do not know which products, which creatives, or which audiences actually drive margin. Without that visibility, budget decisions are guesswork at the product level.
How Alpomi helps
Product-level ROAS breaks performance down to SKU and creative. See which products are profitable to advertise and which are burning budget. Pause losers, scale winners with confidence.
In practice
- ROAS by product and SKU across all platforms
- Creative performance tied to specific products
- Identify margin-negative campaigns instantly
Peak periods are a black box
The problem
BFCM, Christmas, summer launches: your highest-spend weeks are often your least visible. Spend is scattered across platforms, pacing is unclear, and you only see the full picture after the peak is over.
How Alpomi helps
Peak period dashboards give you real-time pacing, blended ROAS, and spend vs budget visibility across all platforms in one view. Make decisions during the peak, not after it.
In practice
- Real-time BFCM and Christmas spend pacing
- Blended ROAS across all platforms during peak
- Year-over-year peak period comparisons
Built for Shopify-first brands
Six capabilities that give DTC brands the clarity they need to scale paid without guessing. Explore the full e-commerce feature set.
Unified ROAS Dashboard
One dashboard that reconciles ad spend across Shopify, Meta, Google, and TikTok into a single true ROAS.
- Shopify revenue matched to platform spend
- ROAS by channel and blended overall
- See over-claim per platform in one view
- Daily, weekly, and monthly performance trends
- Compare periods side by side
Stop arguing about which platform number to trust. One dashboard, one ROAS, tied to real Shopify revenue.
True Attribution
Understand which touchpoints actually drive Shopify purchases, not which platform claims the most credit.
- Cross-platform attribution modelling
- Last-click, linear, and data-driven options
- Shopify order matching across platforms
- Eliminate double-counting between channels
- See real incremental impact per channel
Know whether Meta or Google is genuinely driving your Shopify revenue, not just which claims to.
Product-Level ROAS
Break ROAS down to product and SKU level. Know exactly which products are worth advertising and which are not.
- ROAS by product and SKU across all platforms
- Creative performance linked to specific products
- Margin-adjusted profitability view
- Identify top and bottom performers instantly
- Scale winning products, pause losing ones
Your hero product drives 3x ROAS while your new launch is negative. See it immediately and act.
Peak Period Tracking
Full visibility and real-time pacing during BFCM, Christmas, and every major sale period.
- Real-time spend pacing vs budget during peaks
- Blended ROAS across all platforms in one view
- Year-over-year peak performance comparison
- Platform-by-platform breakdown during sale events
- AI alerts when pacing is off track
During BFCM, see exactly where you are against budget and ROAS targets in real time, not the day after.
Automated Reporting
Scheduled reports that pull from all platforms automatically. No more Monday morning data pulls.
- Weekly and monthly reports built automatically
- Shopify revenue reconciliation included
- Stakeholder-ready format, no formatting needed
- Custom date range and channel filters
- Export to PDF or share via link
Your weekly ROAS report sends itself every Monday morning, reconciled to Shopify, ready to share.
AI Recommendations
AI that reads your Shopify and ad data together and tells you where to move budget next.
- Budget reallocation recommendations by channel
- Creative fatigue alerts before performance drops
- Seasonal pattern recognition across your catalogue
- Product scaling opportunities flagged automatically
- Anomaly detection across spend and ROAS
AI notices your Meta ROAS dropping while Google holds steady and recommends shifting budget before you lose the week.
Manage every peak period with full visibility
BFCM, Christmas, summer launches. Full real-time pacing and blended ROAS so you make decisions during the peak, not after it.
BFCM
- •Black Friday Sitewide Sale
- •Cyber Monday Flash Deals
- •Early Access Drops
- •VIP Member Previews
Christmas
- •Gift Guide Campaigns
- •Last Order Date Urgency
- •Boxing Day Launches
- •New Year Clearance
Summer Sale
- •Seasonal Clearance
- •New Season Launches
- •Summer Bundle Deals
- •Back-to-School Campaigns
New Product Launch
- •Pre-Launch Waitlists
- •Teaser Ad Campaigns
- •Day-One Scaling
- •Post-Launch Optimisation
Year-over-year comparison
Compare this year's BFCM to last year with full historical data retention. Learn about peak period tracking.
Trusted by e-commerce leaders
"Alpomi enables me to visualise my ad campaign data all in one place, making it easier to compare the performance of ads on each platform so I can optimise my marketing strategy."
Andy Murrey
CEO & Founder, Meiyo
Why DTC brands choose Alpomi
Every feature is built around the reality of running a Shopify brand with paid across Meta, Google, and TikTok.
Built around Shopify
Revenue data comes from Shopify directly. Every ROAS number ties back to actual Shopify orders, so what you see in Alpomi matches what you see in your P&L.
One number you can trust
Blended ROAS reconciled across Meta, Google, and TikTok. No more platform-reported inflation. One true number for stakeholder reporting and budget decisions.
Product-level clarity
Know which products are worth advertising at the SKU level. Scale your winners, cut your losers, and stop wasting budget on campaigns that do not drive margin.
Ready for your next peak
Real-time pacing and blended ROAS during BFCM, Christmas, and every major sale. Make decisions during the peak, not after it, when the opportunity has passed.
No more Monday morning data pulls
Automated reports send themselves. Weekly Shopify-reconciled ROAS summaries, stakeholder-ready, with no manual exports, formatting, or spreadsheet work.
AI that works across your catalogue
Recommendations based on your Shopify products, your ad platforms, and your seasonal patterns together. Budget moves, creative alerts, and scaling opportunities flagged before you miss them.
Track the right numbers for DTC
Revenue Attribution
- Shopify revenue by channel
- Blended ROAS
- Platform over-claim rate
- Last-click vs data-driven ROAS
- Incremental revenue by channel
Product Performance
- ROAS by product and SKU
- Margin-adjusted product ROAS
- Best and worst performing SKUs
- Creative-to-product performance
- Product-level spend vs revenue
Campaign Efficiency
- Cost per purchase by platform
- ROAS by campaign and ad set
- Frequency and creative fatigue
- Budget pacing vs target
- AI-flagged optimisation opportunities
Peak Period
- Real-time BFCM pacing
- YoY peak period ROAS
- Platform spend during sale events
- Peak vs off-peak blended ROAS
- Post-peak performance decay
Explore more e-commerce solutions
Selling across multiple channels too? See how Alpomi handles multi-channel retail.
Ready for ROAS you can actually trust?
Book a demo and we will show you Shopify-reconciled ROAS, product-level profitability, and peak period visibility tailored to your brand.
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