Consistent metrics and central oversight for every location
Franchise networks and multi-site operators. One platform for location-level performance and portfolio-wide oversight. No more stale reports, inconsistent metrics, or blind spots across your estate.
Built for operators including:
Franchise networks
100+ locations with franchisee autonomy
Regional chains
Multi-site operators with central oversight
Multi-site operators
Corporate-owned locations at scale
Trusted by
The problems that hold back multi-location operators
Inconsistent data, budget cannibalisation, and stale reporting are endemic to franchise and multi-site operations. Here is how Alpomi solves each one.
Inconsistent metrics across locations
The problem
Each location or franchisee tracks performance differently. Some use last-click attribution, others use a different window. Definitions vary. Comparing Location A to Location B is meaningless when they are measuring different things.
How Alpomi helps
Alpomi enforces a single attribution standard and KPI set across every location. One metric definition, applied consistently everywhere. Location comparisons finally tell you something useful.
In practice
- One attribution window applied to every location
- Consistent KPI definitions across all sites
- Side-by-side location comparison that means something
Keyword cannibalization and brand inefficiency
The problem
Locations in the same region compete on the same search terms. Franchisees bid against each other. Brand spend inflates because the central team cannot see the overlap. Budget is wasted at scale and no one can see it happening.
How Alpomi helps
Portfolio-wide visibility surfaces overlap and cannibalisation between locations. AI recommendations flag when locations are competing for the same audiences and suggest a coordinated approach.
In practice
- Identify locations competing on the same keywords
- AI alerts when franchisees overlap on Meta audiences
- Coordinated budget strategy across regions
Stale and inconsistent centralised reporting
The problem
Building the monthly location report means requesting data from each site, waiting for responses, reconciling different formats, and producing something that is out of date by the time it lands. The board sees last month. You need this week.
How Alpomi helps
Automated location reporting pulls from every site simultaneously and builds the report in a consistent format. Real-time dashboards for the centre. Automated summaries for the board. No manual reconciliation.
In practice
- Real-time location dashboards at central level
- Automated monthly location performance reports
- Board-ready summaries with no manual work
Built for franchise and multi-site operators
Six capabilities that give multi-location operators the central oversight and location-level intelligence they need. Explore the full enterprise feature set.
Multi-Location Dashboard
Location-level and aggregate views in one platform. Compare regions, identify top performers, and get consistent metrics everywhere without switching systems.
- Aggregate and location-level performance in one view
- Switch between locations and regions in one click
- Side-by-side location performance comparison
- Consistent KPI definitions across every site
- Historical trends per location and portfolio-wide
Your central marketing team sees total franchise performance and drills into any location or region in seconds, all with the same metric definitions.
Location-Level ROAS
See which locations drive the best return on ad spend. Allocate budget to where it pays back most. Cut underperforming locations before they waste the quarter.
- ROAS by individual location and region
- Location performance benchmarks and ranking
- Top and bottom performer identification
- Budget allocation recommendations by location
- Cost per lead or sale by site
Discover that your Manchester locations consistently deliver 2x the ROAS of your Birmingham sites and investigate the difference before allocating next quarter's budget.
Automated Location Reporting
Centralised reports that pull from every location automatically. No more chasing franchisees for data. One consistent report, built and delivered on schedule.
- Automated location performance reports
- Portfolio summary for board and senior stakeholders
- Consistent format across every location
- Scheduled delivery, no manual trigger needed
- PDF export and shareable link options
The board receives a complete multi-location performance report every month, automatically, with consistent metrics and zero manual work from the marketing team.
Location-Level Access Control
Franchisees see their own locations. Regional managers see their region. Central teams see everything. Governance enforced automatically without a manual process.
- Location-specific access for franchisees
- Regional view for area managers
- Full portfolio access for central teams
- Audit trail of every user action
- Data isolation per franchisee or location group
Each franchisee logs in and sees only their own performance. The regional manager sees their full region. The franchisor sees everything across the whole network.
AI Across the Location Network
AI that works across your full location network. Surface patterns, budget opportunities, and cannibalisation that individual location teams cannot see.
- Network-wide budget optimisation recommendations
- Location cannibalisation and overlap alerts
- Seasonal pattern recognition per location type
- Anomaly detection when a location performance shifts
- Top-performer insights applied across the network
AI flags that three franchise locations in the same postcode are targeting the same Meta audiences and recommends a coordinated exclusion strategy to cut wasted spend.
Central vs Local Spend Visibility
See exactly how central brand spend and local location spend interact. Understand what is working at brand level and what is working at local level.
- Central brand vs local location spend breakdown
- Attribution across central and local campaigns
- Budget allocation by central vs franchisee
- Cannibalisation between brand and local campaigns
- ROI comparison: central vs local investment
Understand whether your central brand campaigns are supporting local franchisee performance or competing with it, and adjust the budget split accordingly.
Four layers of location intelligence
From individual location performance to franchise benchmarking, regional comparison, and central versus local spend. Full visibility at every level.
Regional Comparison
North vs South vs Midlands
- ROAS by region
- Spend efficiency by area
- Top-performing regions
- Regional budget allocation
Franchise Benchmarking
Franchisee vs network average
- Franchisee performance ranking
- Benchmark vs network average
- Best practice identification
- Performance improvement flagging
Local vs Central Spend
Brand and location budget split
- Central brand spend contribution
- Local franchisee spend efficiency
- Cannibalisation detection
- Optimal budget allocation model
Location Performance Tiers
Leaders, averages, and laggards
- Tier 1 top performers
- Network average benchmark
- Underperforming location flags
- Performance improvement plan data
Trusted by marketing leaders
"Alpomi enables me to visualise my ad campaign data all in one place, making it easier to compare the performance of ads on each platform so I can optimise my marketing strategy."
Andy Murrey
CEO & Founder, Meiyo
Why multi-location operators choose Alpomi
Every feature is built around the reality of running a franchise network or multi-site estate: consistent governance, central oversight, and location-level intelligence at scale.
Built for location-level complexity
Fifty locations or five hundred. Alpomi scales to any size network with the same location-level drill-down and portfolio-wide aggregate view. The platform grows with your estate.
Metrics that finally compare fairly
One attribution standard enforced across every location means side-by-side comparisons tell you the truth. Stop making budget decisions based on inconsistently measured data.
Governance that scales with the network
As the franchise network grows, governance stays intact. Role-based access means every new franchisee gets the right view automatically without a manual provisioning process.
AI that sees the whole network
Individual location teams cannot see cross-location patterns. Alpomi AI works across the full estate, finding cannibalisation, top-performer patterns, and budget opportunities at network scale.
Board reporting that runs itself
Automated multi-location reporting sends the right summary to the right person on schedule. Franchisee reports, regional summaries, and board packs all delivered without manual work.
Central oversight without central bottlenecks
Franchisees manage their own campaigns with the right level of visibility. The centre maintains oversight and governance without needing to be involved in every location decision.
Track the right numbers for multi-location operations
Location Performance
- ROAS by individual location
- Spend vs revenue per site
- Top and bottom performers
- Location performance trend
- Cost per lead or sale by site
Regional Intelligence
- Regional ROAS comparison
- Budget efficiency by area
- Regional cannibalisation rate
- Central vs local spend split
- Regional benchmark vs network
Franchise Governance
- Franchisee access and activity
- Data isolation compliance
- Reporting standard adherence
- Audit trail completeness
- Franchisee onboarding time
Network AI
- Cannibalisation alerts
- Top-performer insights applied
- Budget optimisation recommendations
- Seasonal pattern recognition
- Anomaly detection across network
Explore more enterprise solutions
Managing a large in-house team across multiple brands? See how Alpomi handles multi-brand governance and portfolio intelligence.
Ready for consistent metrics across every location?
Book an enterprise scoping call and we will map your locations, franchisees, and stack. See exactly how Alpomi creates central oversight without creating central bottlenecks.
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