Leads, pipeline, and ROI in one place for service firms
Built for firms that sell expertise. Connect 
Google Ads, 
LinkedIn Ads, and 
Meta Ads into one view with true CPL, pipeline attribution, and automated reports that justify spend to partners.
Built for service firms including:
Law firms
Lead generation for legal services
Accountancy practices
New client acquisition at scale
Consultancies
B2B pipeline from paid channels
Trusted by
The lead generation problems that hold back service firms
Fragmented lead data, invisible quality metrics, and manual partner reporting. Here is how Alpomi solves each one.
Leads from five places, no single view
The problem
Your enquiries come from Google Search, LinkedIn, Meta, referrals, and direct. Each platform reports its own lead numbers using its own logic. You have no single pipeline view and no true cost per lead across channels. Budget decisions are made on incomplete data.
How Alpomi helps
Alpomi unifies lead and conversion data from all your paid channels into one dashboard. One CPL by channel, one consistent attribution window, and a total pipeline view that tells you where your best clients actually come from.
In practice
- True CPL by channel with one attribution standard
- All lead sources in one pipeline view
- See which channels drive retainer clients vs one-off work
CPL does not tell you which leads are quality
The problem
You can see the cost per enquiry on each platform. You cannot see which channels drive leads that convert to clients, pay on time, and stay long term. You optimise for volume because that is all the data tells you. Revenue per channel is invisible.
How Alpomi helps
Connect your CRM or billing data to Alpomi and see revenue attribution by paid channel. Know whether your LinkedIn leads convert to clients at a higher rate than your Google Search leads, even if they cost more per enquiry.
In practice
- Lead-to-client conversion rate by channel
- Revenue attribution by paid acquisition source
- Identify highest-quality lead channels per service type
Reporting for partners and board is manual
The problem
Building the monthly paid marketing report means logging into Google Ads, LinkedIn, Meta, and your CRM separately, pulling data, formatting it, and presenting it in a way that means something to partners who do not live in the platforms. Hours every month for a report that could build itself.
How Alpomi helps
Automated reports pull from all your platforms and present paid marketing performance in a partner-ready format every month. CPL, lead volume, channel comparison, and pipeline contribution all in one consistent document.
In practice
- Monthly partner-ready report built automatically
- CPL and lead volume across all channels
- Pipeline and revenue contribution by paid channel
Built for firms that sell expertise
Six capabilities that give professional services firms the lead and pipeline clarity they need to grow paid with confidence. See the full SME feature set.
Leads and Pipeline in One Place
Unified view of all your paid lead sources. Connect ad platforms to your CRM and see the full journey from click to client in one dashboard.
- All lead sources and channels in one view
- CPL by channel with consistent attribution
- Lead volume and quality by platform
- CRM connection for pipeline attribution
- Lead-to-client conversion rate by channel
See your Google Search, LinkedIn, and Meta leads side by side with CPL, conversion rate, and estimated pipeline value. One view, one decision.
True CPL and ROI Clarity
True cost per lead by channel, not the inflated numbers each platform reports. Know which channels drive clients, not just enquiries.
- CPL by channel with one attribution window
- Revenue per lead source calculated
- Channel ROI based on actual client value
- Quality-adjusted CPL by service type
- Identify most profitable lead channels
Your LinkedIn CPL is twice your Google Search CPL, but LinkedIn clients have three times the average retainer value. The ROI case for LinkedIn is clear.
Automated Partner Reports
Monthly reports built automatically. CPL, lead volume, pipeline, and ROI in a partner-ready format without manual work.
- Monthly automated report delivery
- Partner and board-ready format
- CPL and pipeline metrics reconciled
- Channel comparison in one document
- PDF export or shareable link
Your partners see the monthly paid marketing performance report on their desk on the first of every month, automatically, with consistent data every time.
Professional Services Dashboard
A dashboard built around professional services metrics. Leads, CPL, pipeline, client acquisition cost, and retainer value in one place.
- Service-line specific performance view
- Lead volume by service and channel
- Client acquisition cost per service
- Retainer vs project work attribution
- Seasonal lead volume patterns
Switch between conveyancing, commercial, and family law lead views in one click. See which service lines your paid channels support most effectively.
AI for Professional Services
AI recommendations built for lead-generation businesses. Budget shifts, lead quality alerts, and channel efficiency opportunities surfaced automatically.
- Budget reallocation recommendations by channel
- Lead quality trend alerts per platform
- Seasonal pattern recognition for your firm
- Anomaly detection when CPL shifts
- Service-line opportunity flagging
AI notices your CPL on Google Search has increased 40% over six weeks and flags it before your monthly report, giving you time to act.
Budget Efficiency for Service Firms
See exactly where every pound of paid budget is going and what it returns. Justify spend to partners and reallocate to the channels that drive clients.
- Spend vs pipeline contribution by channel
- Monthly budget pacing per channel
- Budget efficiency comparison across platforms
- Partner-level spend justification data
- AI-flagged reallocation opportunities
Show partners a clear budget-to-pipeline table every month. Which channels justify their spend and which are underperforming against their cost.
All the channels that drive professional services leads
From Google Search and LinkedIn to Meta B2B and referral remarketing. True CPL and pipeline attribution across every channel that matters for service firms.
Google Search
High-intent service searches
- CPL for service-specific terms
- Brand vs non-brand lead cost
- Local service area targeting
- Trial consultation conversion tracking
LinkedIn Ads
Professional and decision-maker reach
- Job title and seniority targeting
- Lead gen form CPL
- Company size and sector filters
- LinkedIn lead-to-client conversion
Meta B2B
Facebook retargeting and awareness
- Retargeting for previous website visitors
- Lookalike audiences from clients
- Awareness to enquiry journey
- Meta vs Google lead quality
Referral and Remarketing
Referral amplification and re-engagement
- Referral source attribution
- Remarketing to warm prospects
- Past client win-back campaigns
- Cross-service upsell attribution
Trusted by SME business leaders
"Alpomi enables me to visualise my ad campaign data all in one place, making it easier to compare the performance of ads on each platform so I can optimise my marketing strategy."
Andy Murrey
CEO & Founder, Meiyo
Why professional services firms choose Alpomi
Every feature is built around the reality of running lead generation for a service firm: CPL that ties to client quality, pipeline visibility, and reporting that means something to partners.
CPL clarity that means something
True cost per lead by channel with one attribution standard. Not the number each platform reports using its own logic. The number that lets you compare Google Search to LinkedIn fairly.
Revenue-adjusted lead quality
The cheapest lead is not always the best lead. Connect your pipeline and billing data to see which channels drive high-value clients, not just high-volume enquiries that never convert.
Monthly reports that build themselves
Partner-ready CPL, pipeline, and ROI reports delivered automatically on schedule. No manual exports, no formatting, no version control issues. Consistent data every month.
Justify spend to partners and board
Partners and boards want to know what paid marketing costs and what it returns. Alpomi gives you the data to answer that question clearly, consistently, and without spending a day building the deck.
Hours back every month
Automated reporting replaces manual data pulls from Google, LinkedIn, and Meta every month. Your team spends time on serving clients, not on building performance reports.
AI that flags issues before they cost you
CPL creep, lead quality decline, channel inefficiency. AI detects changes in your lead generation performance before they show up in your monthly report and gives you time to act.
Track the right numbers for professional services
Lead Acquisition
- CPL by channel
- Lead volume by platform
- Lead-to-enquiry rate
- Service-line lead attribution
- Cost per qualified lead
Pipeline and Revenue
- Lead-to-client conversion rate
- Revenue attribution by channel
- Average client value by source
- Retainer vs project split
- Pipeline value by paid channel
Channel Efficiency
- Spend vs pipeline by channel
- Budget efficiency per platform
- CPL trend over time
- Channel quality comparison
- AI-flagged optimisation opportunities
Partner Reporting
- Monthly automated report delivery
- Partner-ready format accuracy
- CPL vs budget target
- Pipeline contribution clarity
- Year-on-year channel comparison
Explore more SME solutions
Running a SaaS or retail business? See how Alpomi handles growth-stage companies and local retailers.
Ready to see leads and ROI in one place?
Book a demo and we will show you true CPL by channel, pipeline attribution, and partner-ready automated reporting tailored to your firm.
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