CAC, LTV, and channel clarity for growth-stage companies
Growth-stage SaaS and B2B companies running paid in-house. Connect 
Google Ads, 
LinkedIn Ads, and 
Meta Ads into one view with true CAC, LTV-adjusted budget decisions, and AI recommendations. No data science degree required.
Built for growth-stage companies including:
Seed and Series A SaaS
Early-stage growth with paid budgets
Growth-stage B2B
Scaling paid without a data team
PLG companies
Product-led growth with paid acquisition
Trusted by
The data problems that slow down growth-stage companies
Scattered CAC, invisible LTV, and reporting built for the board meeting rather than daily decisions. Here is how Alpomi solves each one.
CAC is scattered across channels
The problem
You run Google, Meta, LinkedIn, and maybe TikTok. Each platform reports its own customer acquisition cost using its own attribution window. Blended CAC hides which channels are actually efficient. Investor updates need per-channel numbers you cannot get.
How Alpomi helps
Alpomi unifies ad spend and conversion data across all platforms into one true CAC per channel. One consistent attribution window applied everywhere. No more blending numbers from five different dashboards.
In practice
- True CAC by channel with one attribution standard
- Per-channel CAC comparison in a single view
- Investor-ready CAC reporting without manual work
LTV and CAC never line up in one view
The problem
Finance has the LTV data. Marketing has the spend data. The two never meet in one place. You cannot answer which channel drives the highest LTV customers without hours of manual work joining spreadsheets, and even then the numbers are out of date.
How Alpomi helps
Connect your revenue data to your ad platform data in Alpomi. See CAC by channel alongside cohort LTV so you can optimise for payback period and long-term revenue, not just the cheapest click.
In practice
- LTV by acquisition channel in one view
- Payback period per channel calculated automatically
- Optimise for high-LTV customers, not just low CAC
Scale paid without scaling headcount first
The problem
You are growth-stage. You cannot hire a data analyst before you know paid works. But without clear data, you cannot prove paid works or make the right scaling decisions. You need clarity first, headcount second.
How Alpomi helps
Alpomi is built for lean teams. Quick setup, clear dashboards, and AI recommendations that surface the actions you need to take without needing to build your own analytics stack first.
In practice
- Set up in hours, not weeks
- AI recommendations without an analyst
- Board-ready reporting from day one
Built for growth-stage companies scaling paid
Six capabilities that give SaaS and startup teams the CAC and LTV clarity they need to scale paid efficiently. See the full SME feature set.
CAC by Channel
True customer acquisition cost per channel with one consistent attribution standard. Stop blending numbers that hide where your budget actually works.
- CAC by channel with consistent attribution
- Per-campaign and per-ad-set CAC breakdown
- CAC trend over time by channel
- Identify most efficient acquisition channels
- Investor-ready CAC reporting out of the box
Stop telling investors your blended CAC. Show them exactly what LinkedIn, Google, and Meta each cost per customer, with one consistent methodology.
LTV and Payback Period
Connect your revenue and retention data to your paid acquisition spend. See which channels drive long-term customers, not just cheap signups.
- LTV by acquisition channel
- Payback period per channel calculated
- Cohort analysis by acquisition source
- Identify high-LTV customer channels
- Optimise budget for payback, not just CAC
Discover your LinkedIn customers have 3x the LTV of your Meta customers despite twice the CAC. The economics justify the budget shift.
Unified Growth Dashboard
All your paid channels in one dashboard. Google, Meta, LinkedIn, TikTok. One view of CAC, spend, and conversion across every platform.
- All paid channels in one view
- CAC and spend comparison by channel
- Conversion and signup tracking across platforms
- Daily, weekly, and monthly trends
- Custom views for founders and investors
Open one dashboard every Monday to see CAC, spend, and conversion across Google, Meta, and LinkedIn. No tabs, no exports, no reconciliation.
Automated Growth Reports
Weekly and monthly performance reports built automatically. CAC, LTV, payback, and channel efficiency in a consistent format ready to share.
- Automated weekly reports across all channels
- Board and investor format included
- CAC and LTV metrics reconciled automatically
- Custom date ranges and channel filters
- PDF export or shareable link
Your board pack arrives the morning of the meeting, automatically, with CAC and LTV by channel in a consistent format every time.
AI for Growth-Stage Companies
AI recommendations built for lean teams. Budget shifts, creative alerts, and scaling opportunities surfaced without needing an analyst to find them.
- Budget reallocation recommendations by channel
- Creative fatigue alerts before performance drops
- Scaling opportunities flagged automatically
- Anomaly detection when CAC shifts unexpectedly
- Channel-level efficiency opportunities
AI notices your LinkedIn CAC has improved 30% over three months and recommends increasing budget before your next funding announcement.
Budget Pacing for Runway
For growth-stage companies, budget pacing is critical. See exactly where you are against monthly budget in real time. No surprises at month end.
- Real-time budget pacing per channel
- Monthly burn rate visibility by platform
- Overspend alerts before they become a problem
- Runway-conscious budget management
- Channel-level budget vs actual comparison
See mid-month that Google is pacing to overspend by 60% while LinkedIn is underspending. Rebalance before the end of the month to protect your runway.
All the channels that drive SaaS customer acquisition
From Google Search and LinkedIn to Meta B2B and retargeting. True CAC and LTV visibility across every channel that matters for SaaS growth.
Google Search
High-intent B2B acquisition
- Brand and non-brand CAC split
- Keyword-level efficiency
- Search vs display attribution
- Trial and demo conversion tracking
LinkedIn Ads
B2B professional targeting
- LinkedIn CAC vs other channels
- Job title and seniority targeting
- Lead gen form attribution
- LTV of LinkedIn-acquired customers
Meta B2B
Facebook and Instagram retargeting
- Retargeting CAC by audience
- Lookalike audience performance
- Free trial conversion rate
- Meta vs LinkedIn efficiency
Retargeting
Re-engaging prospects and trials
- Trial-to-paid conversion rate
- Retargeting CAC across platforms
- Win-back campaign performance
- Churn prevention ad attribution
Trusted by growth-stage founders
"Alpomi enables me to visualise my ad campaign data all in one place, making it easier to compare the performance of ads on each platform so I can optimise my marketing strategy."
Andy Murrey
CEO & Founder, Meiyo
Why SaaS companies choose Alpomi
Every feature is built around the reality of scaling paid at a growth-stage company: true CAC, LTV-adjusted decisions, investor-ready reporting, and AI that works without a data team.
CAC clarity from day one
True per-channel CAC with one consistent attribution standard. The number your investors ask for, available without hours of spreadsheet work. Show CAC per channel in your next board meeting.
LTV-adjusted budget decisions
The cheapest CAC is not always the best CAC. Alpomi connects LTV to acquisition channel so your budget decisions are optimised for long-term revenue, not just cheap clicks that churn.
No analyst required
Set up in hours, not weeks. AI surfaces the recommendations so you can act without hiring a data team first. Built for founders and growth marketers who are doing paid themselves.
Investor-ready reporting
CAC, LTV, payback period, and channel efficiency in a consistent format every time. Your board pack, your investor update, and your weekly team report all built automatically.
Hours back every week
Automated reporting replaces manual exports from Google, Meta, and LinkedIn every week. Spend that time on testing and optimisation, not on data collection.
Runway-conscious budget management
Real-time budget pacing with overspend alerts. For growth-stage companies where every pound of runway matters, knowing exactly where you are mid-month is not optional.
Track the right numbers for SaaS growth
Customer Acquisition
- CAC by channel
- Blended vs per-channel CAC
- Trial and demo conversion rate
- Cost per signup by platform
- CAC trend over time
LTV and Payback
- LTV by acquisition channel
- Payback period per channel
- Cohort LTV by source
- High-LTV channel identification
- Churn rate by acquisition source
Budget Efficiency
- Spend vs CAC by channel
- Budget pacing vs monthly target
- Channel efficiency comparison
- AI-flagged reallocation opportunities
- Creative fatigue detection
Growth Reporting
- Board-ready CAC and LTV view
- Weekly channel performance summary
- Investor update metrics
- Month-over-month CAC trend
- Runway impact of current spend pace
Explore more SME solutions
Running a professional services firm? See how Alpomi handles CPL, pipeline attribution, and lead-to-revenue reporting.
Ready for CAC and LTV clarity?
Book a demo and we will show you true per-channel CAC, LTV-adjusted budget decisions, and investor-ready reporting for your growth-stage company.
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